Samunnati to launch digital transformation platform for FPOs

Samunnati, one of India’s largest agricultural companies, will create a digital transformation platform for Farmer Producer Organizations (FPOs) as part of its vision to ‘Make Markets Work for Smallholder Farmers’.

Announcing the 10th anniversary of the launch of the company, its founder and CEO, Anilkumar SG announced at the Light House FPO Conclave 2023 near Hyderabad that the platform – – will launch on August 15. Helping FPOs transform digitally.

The platform will reduce “information asymmetries”, digitally manage processes, help access credit online, enable quality inputs and services to be purchased digitally and sell products online transparently across a wide range of markets, transfer finished products directly to consumers, and connect entrepreneurs Local small businesses join the ecosystem to help FPOs in their digital journey.

During the conclave, Samunnati released the ‘Status Report of the Sector – Producer Farmers Organizations in India’. This is the third report of its kind from the organization. The first two reports track the evolution of FPOs and their ecosystem. This report tracks the farmers’ commercial venture and provides case studies of FPOs and their successful businesses.

It dwells on the aggregation model and the predefined model that worked with a primary focus on capacity building and how it was useful. It also deals with the gender approach of voluntary organizations and adjustments for equity and equality.

Value Added

Addressing the meeting, Shaik N Meera, Director, ICAR ATARI said FPOs should look for value addition with digital innovation and work on an integrated digital strategy.

Shirish Joshi, Chief Business Officer and Head of the Open Network for Digital Trade said that 400 FPOs have joined the network and it will soon launch digital financial services.

The meeting discussed the paradox of “Access to Finance”, “Opening FPO-Minded Agritech Innovations”, “Access to Markets, Opportunities and New Developments”, and “Climate Smart Practices and Regenerative Agriculture”.

All of these discussions revolved around how modeling organizations can benefit from the problems they face in accessing them.

The clerk was at the conclave at Chegur, Telangana, at Samunnati’s invitation