Tata Power, Amazon India’s most attractive employers in 2023: Randstad

Tata Power has emerged as the most attractive brand for employers in India in 2023, followed by Amazon and Tata Steel, according to research by human resources organization Randstad India. Big Basket topped the list of the nation’s most attractive employers.

According to Randstad Employer Brand Research 2023, Tata Power Company scores highly on financial health, good reputation and career advancement opportunities, the three employee value proposition (EVP) drivers of an organization according to the survey. It helped the brand reach the winning position of #9 in 2022.

Other companies featured in the top 10 are Tata Consulting Services, Microsoft, Samsung India, Infosys, Tata Motors, IBM and Reliance Industries. Interestingly, four of the top 10 companies were from the Tata Group.

In 2022, Microsoft topped the list, followed by Mercedes-Benz and Amazon. In 2021, Google India was the number one brand for employers, followed by Amazon and Microsoft India.

In terms of sectors, the automotive sector ranked first as the most attractive in 2023, with an attractiveness rate of 77 percent. It is followed by Information Technology, ITeS and Telecom with 76 percent and Consumer Goods, Retail and E-Commerce with 75 percent.

Tata Motors was the most attractive brand for employees in the automotive sector. It was followed by Mercedes-Benz and Maruti Suzuki.

Trends in business terms and conditions

The report showed that the labor market in India remains volatile. Of the nearly 163,000 employees surveyed for the research, 30 percent had changed jobs in the past six months. Moreover, 43 percent said they plan to change employers in the next six months.

The tendency towards overtime is also very high.

Nine out of ten employees agree that an employer is more attractive if they are allowed to take on additional jobs/tasks for extra income. Interestingly, the desire to take a second job is relatively stronger among women than among men (92 percent versus 89 percent).

This is a “subtle hint at the prevailing gender pay gap,” the report said.

The feeling of moonlighting is also strongest among the 25- to 34-year-old workforce.

Eighty-two percent of those surveyed said they find non-material benefits very important when choosing one employer over another. Notably, 73% said a good relationship with their manager and/or colleagues is the most important non-material benefit.

“Talents are getting serious – not just about the job, but about long-term career advancement and job satisfaction that allows them to enjoy the non-material benefits of being associated with their employer, along with setting a clear goal at work. Employers need to be in touch with their employees to understand true feelings.” And continue to monitor how they feel about important EVP drivers like salary, work-life balance, career advancement and more,” says Viswanath PS, Managing Director (MD) and Chief Executive Officer (CEO), Randstad India.