McDonald’s joins hands with Simpl to provide 1-tap payment facility

McDonald’s (Photo: Reuters)

Simpl announced its partnership with MacDonald’s India for its Western and Southern regions. The partnership aims to provide customers with a seamless online checkout experience while using McDelivery platforms, a press release on the matter.

The collaboration uses Simpl’s one-click payment technology and allows customers to place orders without any hassle. McDonald’s operates 357 restaurants in 56 Indian cities across the west and south of the country. As part of its expansion plans, McDonald’s is working to add 40-45 new outlets in the 2023-24 fiscal year (FY24). The press release stated that the company plans to add 580-630 restaurants in the country.

The development followed more and more customers placing orders online at McDonald’s. The company’s McDonald’s app and McDelivery app have more than 24 million total downloads and millions of registered customers in both regions (South and West).

Giving his thoughts on the development, Arvind RP, Chief Marketing Officer, McDonald’s India, said, “At McDonald’s India, we are committed to offering our customers the best experience across touchpoints. By integrating Simpl technology into our McDelivery platform, we are enabling millions of customers who will enjoy experience one-click checkout and their favorite McDonald’s meals in no time. As we continue to expand and innovate, we’re excited to work with Simpl who share our commitment to innovation and customer satisfaction.”

Nitya Sharma, Founder and CEO of Simpl said, “As an organization committed to providing customers with an easy online payment experience, we are increasingly partnering with small, medium and large enterprise merchants to offer millions of their customers our best-in-class one-click payment experience. This is assumed to be important because Checkout Network plays a critical role in qualifying new customers and increasing customer engagement with the platform.In this endeavor to empower merchants, we are excited to partner with McDonald’s India to offer a unique and seamless experience to their customers as it drives demand on their own platforms.”

First published: 08 Jun 2023 | 1:45 p.m ist