InCred Money to operationalise its alternate asset platform with Keertana Finserv’s ₹15 cr NCD issue

InCred Money plans to launch an alternative asset platform ( with its first product, corporate bonds. The platform will feature a non-convertible bond (NCD) issued by a Hyderabad-based non-bank finance company, offering an attractive coupon rate of 12 per cent.

InCred Money is the retail wealth technology arm of the InCred Group. It was launched with the acquisition of Orowealth, a retail focused digital investment platform which has assets under management of Rs 1,150 crore plus Rs.

“We’re going to live tomorrow with the NCD issue at Keertana Finserv. We’re going to come up with a series of these opportunities for investors,” said Vijay Kupa, CEO of InCred Money.

Keertana Finserv has been promoted by Padmaja Reddy, founder and former promoter of Spandana Sphoorthy. NBFC Bank, which offers gold loans, SME loans, property loan and joint liability group loans, plans to raise Rs 15 crore by issuing a 20-month NCD.

Investors will receive principal payments of 15 percent quarterly. In addition, there will be monthly coupon payments. So if you take the cash flows from investing in non-communicable diseases, the actual duration is about 12-13 months,” Cuba said.

Bhupinder Singh, Founder and CEO of InCred Group, said the democratization of investment opportunities spanning the affluent and retail sectors will be driven by digital platforms that provide access to non-traditional assets to investors as well as their advisors.