Bikano eyes Rs 200-crore sales through export market, expects 40% growth
Picano snacks and canned food manufacturer is looking to achieve sales of Rs. 200 crore through the export market in the current financial year (FY24).
In order to take advantage of opportunities in the global market, the company has launched a batch of frozen products in the international market and aims to achieve 40 percent year-on-year growth from the export market, the company said Thursday.
The company has a presence in more than 35 countries including the United Kingdom, the United States of America, Canada, Australia, New Zealand, Asia, the Middle East, Africa and the Indian Subcontinent. The brand has also collaborated with celebrities in order to reach more Indian expats around the world.
Picano has set its sights on targeting different countries around the world, including the United States, Canada, Australia, New Zealand and the Middle East, with its range of frozen products. By expanding its reach into these regions, Picano aims to cater to the diverse tastes and preferences of consumers globally, it said in a statement.
“With the growing popularity of frozen snacks and meals around the world, we recognize the huge potential within this category. Our focus remains on meeting the needs of retail consumers, and to this end, we have introduced affordable packages of 300g and 400g, spanning a wide range From delicious snacks, desserts and frozen items.Pecano, Pekanervala Foods.
Picano has curated its product lineup by offering many preservative-free, nutritious and delicious options.
In order to ensure that the frozen products adhere to international quality and safety standards, the company has implemented measures including relevant certification, multiple quality checks, X-ray technology to identify and remove any foreign items, and Standard Operating Procedures (SOPs), Aggarwal said.
The company also launched its factory in Greater Noida as part of its expansion strategy focusing on the northern and eastern regions as well as international export. The company has invested Rs 400 crore to construct the new plant in order to meet the growing demand.
The company also has manufacturing units in Delhi, Uttar Pradesh and Haryana and entered the southern market last year with a project in Hyderabad.
Picano plans to align its marketing investments according to consumers’ choice of digital platforms.
“Our strategy encompasses a comprehensive range of marketing channels, including online (ATL), offline (BTL) and digital platforms, ensuring a seamless presence across various touch points and securing a large portion of frozen international channels,” said Kush Agarwal, Chief Marketing Officer, Kush Agarwal. Picano.