BharatPe rebrands PAYBACK India as ‘Zillion’

Bharat GroupPAYBACK India, the country’s largest multi-brand loyalty program, has said it will rebrand to Zillion.

This new brand identity aligns with the company’s vision to make Zillion ubiquitous for loyalty and rewards across the country. The new brand identity aims to target customers across age groups and add a new dimension to the overall shopping experience, across categories and brands.

Zillion will offer a wide range of options for customers to earn and redeem at a wide range of partners across the country.

Customers will be able to win “Zillion Coins” for their routine spends, which in turn will add a moment of joy to their lives. Includes this Zillion Logo, signifying enjoying the spark and finding “aha” moments all around.

Customers will be able to earn Zillion Coins across our network of offline and online partners, including groceries, fuel, entertainment, travel, clothing, and more.

Also read: BharatPe CEO Sohail Sameer is stepping down

Like a Zillion, today marks a historic day as we begin a new era in our journey,” said Regesh Raghavan. The CEO, Zillion, talks about rebranding. He added, “The new brand identity represents a transformational shift in our strategy from a dedicated loyalty program to one that includes a wide range of partners across categories.”

The new name and identity will also help us better communicate with a wide range of customers – including Generation Z and Millennials. Our goal is to make Zillion a true customer delight tool for retailers across the country. I am confident that Zillion will emerge as the loyalty program of choice for millions of customers in the coming months.”

Parth Joshi, Chief Marketing Officer, Bharatby said, “We are confident that this new version of the brand will appeal to a wider customer base, and will be able to offer more aha moments and make every day special for customers. We will launch marketing campaigns in the coming months to raise awareness About a Zillion and increasing consumer engagement.”