Citi Commercial Bank launches new digital client platform, CitiDirect Commercial Banking

Citi announced the launch of a new platform, CitiDirect Commercial Banking, specifically to meet the needs of Citi Commercial Bank (CCB) clients.

This is part of Citi’s strategic investment plan to address the growing global needs of these clients to offer a single point of entry digital platform.

CitiDirect Commercial Banking brings together Citi’s global products and services into a single digital platform, providing customers with a unified 360-degree view of the Citi banking relationship across cash, loans, trade, foreign exchange, services and onboarding.

The platform is in the US, and CCB plans to pilot it in the second half of 2023 across Hong Kong, India, Singapore and the UK.

Bhanu Vohra, Head of Commercial Banking, Citi India, said: “CitiDirect Commercial Banking is a new offering for commercial bank customers in India, and we are looking forward to kicking off the pilot program and providing our customers with access to a true digital experience.

With CitiDirect Commercial Banking, our customers will have all of their everyday banking products on one digital platform offering a unified view across cash management, trade, foreign exchange and other key services – creating a seamless and intuitive digital experience.”