Swiggy Premium Food Delivery Service: “Gourmet” Now expanded to 31 cities

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Food aggregation platform Swiggy said Thursday that it has expanded its premium food delivery business, Swiggy Gourmet, to 31 cities across India.

The service was introduced in Bangalore, Delhi and Mumbai in February 2022 and has since expanded to many other cities such as Pune, Kolkata, Goa, Chandigarh, Surat, Vadodara, Jaipur, Ahmedabad, Coimbatore and Kochi.

Swiggy will also launch the service in 16 new cities including Dehradun, Pondicherry, Ludhiana, Udaipur and more. The company says the expansion of Gourmet shows the service has found resonance with consumers, especially in smaller towns and cities across India.

Rohit Kapoor, CEO, Food Marketplace, Swiggy said: “We are excited as we expand Swiggy Gourmet to bring more premium experiences to consumers at their doorstep. Our expansion reflects the strong demand for premium dining options and we are committed to partnering with more restaurants to bring unique and enticing offerings available exclusively on our platform.”

This comes days after Swiggy shut down its premium grocery delivery show, Handpicked, just six months after it was introduced as a pilot in Bengaluru.

Swiggy claims that Gourmet, which currently has more than 2,000 brands and more than 5,000 restaurants under its banner, has played a significant role in the growth of many restaurants across Bangalore, Mumbai and NCR, such as ITC Master Chef Creations, Smoke House Deli, Furnace Brick, Pizza Bakery, Well-flavoured burgers, and May’s Mexican cuisine, among others.

On average, the company says these restaurants have seen a 48 percent increase in orders since partnering with Swiggy Gourmet.

The company recently started charging its users across the board, infuriating many Swiggy users, as it looks to put limits on its spending.

Swiggy is also making markdowns as it looks forward to going public. The food conglomerate laid off 380 employees out of its 6,000 workforce in January, citing difficult macroeconomic conditions and a slowdown in the growth of its food delivery business.

Besides layoffs, the company also shut down the meat market because it failed to achieve “product adequacy”. Two months later, in March, Swiggy also sold its cloud kitchen business, Swiggy Access, to Kitchens@in a stock exchange deal, through which it leased kitchen space to restaurants.