PhonePe plans a Google Play Store rival: Report

Posted on by

the phone It plans to launch its own App Store for Android users in India and compete against Google Play Store. This comes after launching a program a new shopping app called Pincode, which is built on top of the ONDC platform.

A document seen by TechCrunch revealed that the App Store is designed to provide highly localized services based on customer context and aims to help developers acquire “high-quality” users through multilingual solutions.

A PhonePe spokesperson told TechCrunch that Google commands 97 percent of the Indian App Store market. Having amassed more than 4,500 million registered users in the country, PhonePe believes the timing is right for them.

“We expect it to be available on all Android OEMs within the first few months of launch. We already have terms with one of the largest OEMs and are trying to get others on board quickly over the next couple of months,” PhonePe confirmed to TechCrunch.

Company filed An additional $200 million in seed capital from Wal-Mart in mid-March 2023 with a pre-money valuation of $12 billion.

According to reports, the WalmartThe owned company had the support of Original Equipment Manufacturers (OEMs). The company plans to boost its involvement with smartphone vendors such as Xiaomi. The App Store will support twelve languages ​​and offer support through a 24/7 live chat service.