Online grocery shopping permeates Tier-III,-IV: LocalCircles study

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1 min read Last Updated : Jul 08 2024 | 10:32 PM IST

Since Covid-19, online grocery delivery has evolved in Tier-I and -II. This has now reached Tier-III and -IV. LocalCircles conducted a study to find how consumers are buying groceries online. 


24 hrs the new delivery time for online platforms


  • Blinkit, Swiggy Instamart, and Zepto deliver in 8-20 mins


  • Flipkart in 16-36 hrs


  • BigBasket delivers in 15-30 mins


  • JioMart in 24-72 hrs


  • Amazon Fresh in 3-9 hrs


Note: The survey was conducted with over 70K people


Ratings*


Amazon Fresh and Zepto lead among online grocery platforms reviewed


  • Amazon Fresh and Zepto have scored highest with 3.5/5


  • BigBasket, Flipkart, Blinkit, Swiggy Instamart, scored 3/5


  • JioMart got the lowest score of 2.5/5


Amazon Fresh & Flipkart received the highest rating for value pricing




 


Q-commerce a GenZ phenomenon


  • 2 in 3 consumers who use online grocery platforms to purchase groceries say they prefer a 3–24 hour delivery window with no delivery fee


  • 17% want their grocery delivered within 30 mins

First Published: Jul 08 2024 | 10:31 PM IST