nurture.retail launches crop protection products online

Agricultural e-commerce platform nurture.retail has launched a comprehensive program A range of crop protection productswhich will be made available online only through its mobile application.

These exclusive online products include herbicides, fungicides, insecticides, and biostimulants; These products are Uniquat, Turf, Lancer, Yieldwin, Manzate, Amerex, Ricebac, Imidastar, and Lambda Star, the company said in a statement.

These products were launched via Shubh Aarambh’s flagship event by nurture.retail amidst the retailers’ network in the presence of Ashish Dupal, CEO, UPL SAS.

Also read: An innovative role in biological, chemical and nutrition crop protection

Dupal said, “In India, about 3,50,000 registered and licensed agricultural input retailers serve 150 million farmers. Most of the agricultural input products are distributed through the traditional (offline) network. By teaming up with nurture.retail to launch a line “Exclusively producing online, we can serve untapped markets and leverage digital channels as levers for growth. This move also protects the interest of leading agricultural input companies by ensuring that traditional distribution channels remain unaffected.”

Vishal Dubey, Head of Business, nurture.retail said: “Exclusive products will be available online in 14 countries with a promise of 72-hour delivery. Agri retailers can purchase the best agricultural inputs through the crop life cycle at affordable rates. We will quickly add more exclusive products across Internet, and we open up new avenues of growth for agricultural retailers.”