Looking to expand footprint, Voltas to strengthen ‘Voltas Beko’ brand

Refrigeration products maker Voltas has opened its second brand store in Tiruchirappalli, the company said on Friday, the tenth of its kind in Tamil Nadu.

With the co-brand of home appliances ‘Voltas Beko’, the company aims to strengthen its product range in 2023 by launching a series of new products.

“We are delighted to announce the launch of a second Voltas Brand store in Trichy, Tamil Nadu. As a market leader, we have always put the customer at the heart of all our business operations and strive to provide them with technologically advanced products to meet their daily needs,” said Voltas Managing Director and CEO Pradeep Bakshi.

“With the brand new store, we aim to offer our customers a more comprehensive product experience,” he said.

The company displayed a range of air conditioning and refrigeration products, along with its latest range of home appliances at the shop located on Fort Station Road, Jerome Building, Tiruchirappalli.

In keeping with the brand’s promise and commitment to stand by the ‘Make in India’ initiative, Voltas Beko has unveiled a range of home appliances with new frost-free refrigerators and top-loading washing machines.

(Only the title and image for this report may have been reworked by the Business Standard staff; the rest of the content is generated automatically from a shared feed.)

First published: June 16, 2023 | 5:25 p.m ist