Kerala’s FarmersFZ start-up chosen for UN’s Accelerator Programme

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Kerala Fresh Farmers District Selected for the accelerator program by the Food and Agriculture Organization (FAO), FarmersFZ is included in a list of 12 agri-food startups around the world by the United Nations Business Development Authority.

Kochi based multi-channel marketplace platform operating within a scope Kerala startup missionis one of two startups in India to qualify for the accelerator program that ultimately aims to achieve the United Nations Sustainable Development Goals.

Pradeep PS, CEO of AgriTech D2C company founded in 2016, will attend a UN related function in Rome next month.

Also read: Dhanuka Group plans to invest in more agricultural startups

sustainable business model

The startup has been recognized by the Food and Agriculture Organization for its “Sustainable Way of Doing Business” model, which is low carbon and does not waste food by implementing a “farm to fork” principle like SAS, promoting regional production and consumption.

According to Pradeep, the UN program will enable FarmersFZ to present its model in front of countries across continents. The model will require adjustments based on the nature of the markets in each economy. So we need the money that’s going to come through the accelerator.”

The United Nations had previously considered FarmersFZ for the global organization’s SEED Low Carbon Awards.

Also read: Kerala allows government agencies to buy more startups

Bridge the gap

FarmersFZ, which bridges the gap between rural farmers and urban consumers by providing healthy, premium quality, pesticide free vegetables from fields to table within 24 hours of harvest, connects more than three lakh consumers and more than 2000 farmers in Kerala.

KSUM is the nodal agency of the Government of Kerala for the development of entrepreneurship and incubation activities in the state.