How To Market Your Real Estate Business: Investor Tips & Strategies | BiggerPockets Blog

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If you’re a real estate investor and need marketing help, you’re not alone. A customized real estate marketing plan allows real estate professionals to generate additional leads and revenue.

The real estate world is a very competitive one, so it is important to have an effective marketing plan in place to grab the attention of potential clients. Many real estate investors twirl their thumbs without a marketing plan because they can’t know how or where to start.

This article will review the most important real estate marketing ideas or strategies that investors should use to promote their business.

What is real estate marketing?

Real estate marketing, in a nutshell, involves the strategy and implementation of marketing techniques to engage and convert a target audience. Most real estate professionals do things like up their social game, send out newsletters, and more.

For real estate investors, building a marketing presence gets its name in the hope that it will build credibility and, in turn, a backbone of trust and establish relationships.

Let’s say you are a real estate agent; The primary goal of an agent is to find potential home buyers or sellers or even Real estate tenants. Through various techniques, the marketing plan aims to find, obtain and nurture real estate leads.

What does a real estate marketing plan include?

The real estate marketing plan outlines a strategy for achieving a specific amount of the company’s goals. In the real estate industry, these plans often include:

• Competitor research
• buyer persona
• budget
• Objectives
• timetable

The real estate marketing plan should be as detailed as possible because it will help define a clear path for you and your team to follow in order to reach your goals.

Why is real estate marketing important to investors?

Now let’s look at it from a real estate investor’s point of view. With any real estate business, the investor needs marketing just as much as, let’s say, the broker. As an investor, your primary goal, like many business owners, is to generate highly qualified leads.

In this case, the lead could be a vendor who is actively looking for Investor to buy their property Or the seller who’s kicked it once or twice and is interested in learning more about the process, but isn’t ready to sell yet.

Sometimes homeowners, unfortunately, find themselves on the hook of a foreclosure or tax auction, so selling to an investor is a great option to get out of a pinch.

How do you market your real estate business?

The evolution of technology is changing the landscape of how to market real estate business in 2023. Your real estate marketing plan is your answer to acquiring more highly qualified leads and increasing real estate sales. Let’s dive into the best ways to market your real estate business.

1. Direct mail

Yes, that’s the ancient way even the most successful real estate professionals of today swear by. a direct mail campaign It gives real estate investors, agents, other local businesses, brokers, or anyone else in the space, a chance to get their name out there without picking up the phone or sending an email.

To this day, despite being in a whirl of technology, sending something through direct mail like a postcard is one of the most popular marketing methods to use. Other real estate marketing materials include business cards and flyers.

2. Billboards

Yes, this is still a thing. Just like property, it’s important to keep in mind location, location, and location. As an investor, it is imperative to find a billboard placement in a place where it can be seen by hundreds, if not thousands, of people each day.

Remember, the three things to avoid when creating a billboard ad are clutter, hard-to-read lines, and too many numbers.

3. Email marketing

There are many email marketing systems out there. From MailChimp to ActiveCampaign to Hubspot, Investors use email marketing Campaigns to effectively stay in touch with your target audience, whether they are actively seeking to sell or buy a property.

A newsletter is an example of an email marketing campaign. Personally, I have several real estate agents from my area who send email newsletters to remind me that they are there, willing, and able to help if I want to sell or buy a property.

4. Thieves’ marks

This is an ideal real estate marketing idea for a novice investor. Have you ever been to a traffic light and seen a sign that said something like “Jim Buys Homes” hanging on a telephone pole?

You probably don’t think of it as anything at that moment, but every day for the next six years, you see the same signature, day in and day out. Years later, when you go to sell your house, you remember, “Jim buys houses.”

For those on a small budget and not enough time in the day, gusset banners are cost-effective for promoting brand awareness. Just be sure to check local regulations for where these signs are allowed.

5. Cold calling

It’s funny how much words get around. As an investor, I would go around asking neighbors about an abandoned house, a term coined as Driving for the dollarto get the inside scoop on the property.

Then I would skip the tracking to find the homeowner’s contact information to contact them immediately. Skip tracing is a term used in real estate to describe the process of obtaining information about the owner of a home or property in hopes of finding useful information to make a potential investment.

6. Location

Do you have a real estate site? If the answer is no, you should get one. Why? More than 70% of companies You have a website in 2023. There are a variety of website builders, from WordPress to Squarespace, and plenty of tutorials if you haven’t built a site at all.

One of the most basic things to consider when building real estate websites is search engine optimization. certainly, 44% of buyers start looking for real estate onlineHowever, the chances of them finding your website just because of its existence are slim or non-existent. Search engine optimization (SEO) is a huge component of marketing, especially in today’s world.

7. Networks

There are a lot of real estate networking events out there. From conferences to local meetups, the ability to meet real estate agents, investors, other brokers, you name it, is readily available wherever you go.

A real estate investor goes to events to have a conversation, whether with potential buyers, sellers, agents, brokers, or more. Relationship building is an important part of any marketing plan because you never know when that could lead to Real estate investment deal.

8. Social media

Social media helps get your business name out there. But this is twofold. Some enjoy being on social media platforms, some don’t.

If you’re open to it, start posting on social platforms, sharing tips on investing in real estate or having a day in the life of an investor.

For those who don’t enjoy being on social media, you can pre-schedule posts using programs like Hootsuite or Sprout Social without logging into the platform. Pre-scheduling helps reduce the time spent on the app.

9. Advertising

Advertising your real estate business through local search ads or on the sidebar of top real estate websites is a great idea for those investors looking to build their brand through internet marketing.

As someone involved in real estate and marketing, advertising helps motivate your branding and marketing efforts and generate a strong traffic flow for potential customers.

10. Comments

Social proof means a lot to this world. Why? We thrive on technology. If you haven’t collected customer testimonials, now is the time. remembers, 95% of customers read online reviews before purchasing a product.

As an investor, the goal is for buyers and sellers to have confidence in the real estate market. If a customer leaves a great review of your service on Google, you can potentially help build trust and credibility with a potential customer.

You can also ask previous clients to record video testimonials that you can use for the real estate website to help build credibility.

11. Content Marketing

There is such a thing as thought leadership, and it’s a big deal. In space, we have Grant Cardon, Barbara Corcoran, and many other big names that are thriving in the field of thought leadership. So, how do you compete with these people? be yourself.

You are your own brand, so building credibility and trust with customers starts with you. Many real estate professionals produce thought leadership articles to help connect with their audience.

Related: Here are five tips for creating a content marketing plan for your real estate business.

12. Local SEO

If you are a real estate professional, people interested in your services will likely look for a local service near them. Investors need to create their own Google My Business profile to stand out locally.

A Google Business profile is basically a second website that shows business reviews, ratings, contact information, business address, and hours of operation.

What is your real estate marketing strategy?

Generating real estate marketing ideas can be daunting for investors who are just starting out. Whether your goal is to become the next Grant Cardone or the number one investor in your city, creating a real estate marketing strategy is essential to success.

Note by BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.